Swissquote · Art Direction, 3D & Motion · 2025

Editing, font animation, and sound design by Cavalcade.

The challenge

How do you communicate the value of a premium debit card beyond the object itself?

Insight

Benefits such as security, exclusivity and prestige are abstract. Giving them a physical form creates something the viewer can see and feel.

The idea — Make benefits tangible

Translate the card’s privileges into five symbolic 3D scenes. A shared language of stone, metal and controlled light connects each scene to the Elite Card.

I developed the visual direction and produced the 3D and motion visuals. Cavalcade handled the graphic integration, editing, font animation and sound design.

Final motion visuals prior to Cavalcade’s graphic integration and editing.

Creative Process

I began with material and lighting references, then explored compositions through sketches and concept art.

These studies established the visual language before moving into 3D and motion.

Design & Concept

The Swissquote Elite Card is revealed in a raw, mineral landscape, resting on dark stone, its metallic finish and pure form command attention.

This contrast of natural textures and refined surfaces underscores the card’s strength, precision, and exclusivity.

Restrained lighting separates the metallic card from the dark stone. Simple compositions keep attention on the product and its surface detail.

Making Benefits Tangible

The five scenes below use different compositions within the same material and lighting system. This lets each benefit have its own image while keeping the series recognisable as one campaign.

Final Output — One visual language, multiple formats

The final campaign combines a hero film, five symbolic scenes and still imagery for print and digital formats.

Consistent materials, lighting and composition connect the social formats, film and large-scale print applications.

Result. The launch campaign for Swissquote’s new premium card in 2025: a hero film, five benefit scenes, social formats and large-format print in public space.

Research & Development

This project demanded a meticulous exploration of materials, lighting, and surface interaction to convey weight, permanence, and tactility.

Textures were carefully crafted to evoke raw stone and brushed metal, while lighting tests aimed to balance contrast and restraint, revealing form without distraction.

Subtle procedural elements shaped the environment, adding depth and atmosphere without pulling focus.

The goal: to achieve grounded realism with deliberate control, ensuring the card remains the centerpiece in a world designed to elevate its presence.

In the wild

The campaign at full scale, in public space.

Client

Swissquote Group Holding Ltd

Tools Used

3D: Houdini, Cinema 4D

Rendering: Redshift3d

Compositing: DaVinci Fusion, After Effects

Design & Post: Adobe Creative Suite