Établissements hospitaliers du Nord vaudois

Show care through the people who deliver it. As art director for eHnv from 2022 to 2025, I built a consistent visual language across photography, films, campaigns and print, working directly with the hospital teams.

eHnv · Art Director · 2022–2025

Show the hospital as it really is: human, precise, reassuring.

A newborn's hand gripping a caregiver's finger

219 campaigns. 119 shoots. 2 years and 8 months, at 50%.

Challenge. Give a public hospital group one coherent, accessible visual language, for its staff and the people it serves.

Insight. The human side of a hospital is visible in everyday care: a reassuring gesture, an attentive face, a conversation. These moments became the starting point for the visual direction.

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Idea. Show care, not the institution. Real people, real gestures, natural light, and the same rules applied on every channel.

Execution. Portraits and care scenes, interview films shot and edited in-house, the annual report, service brochures, wayfinding, guidelines and templates.

Care happens in the hands.

Close framing, no staging: the gesture tells the story the brochure text can't.

Four care gestures: a midwife's hands on a pregnant belly, a gloved dry needling treatment, a perinatal consultation and a nurse at the bedside

One rule, held for three years.

Outside the ward, natural light, at eye level. Three recurring settings, the hospital gardens, the colonnade and the window light. Dozens of sessions, by different teams and in different years, read as one institution. Recruitment, nominations, service brochures, the annual report: every portrait follows the same brief.

Grid of twelve eHnv staff portraits, photographed outdoors in natural light at eye level — Twelve portraits, twelve sessions, 2023–2025: gardens, colonnade and window light, one brief.

A surgeon looking at the camera and a surgical team preparing equipment in the operating room — In the operating room, for the General and Visceral Surgery brochure.

Filming care, to teach.

A recurring interview format for training, nominations and prevention: colorful hospital corridors, subtitles, lower thirds, and one question per film. On most of them I worked alone: shooting, light, sound, editing and graphics.

“What is the added value of clinical nursing assessment?” 83-second subtitled interview, 2023.

Stills from the interview series — The series: nominations, TeamSTEPPS, interprofessional practice, Mars Bleu, Rouge Éclat and more.

Four stills from the EquYlibre film: a singing bowl session, a team discussion, the reception and a consultation, with subtitles — EquYlibre, a film introducing the integrative medicine centre, 2024 (2 min 54).

One idea, every format.

Blood drive campaign across intranet banner, screen, Instagram and animation — Blood drive, August 2023: one graphic language (drops and waves, blue and red) for the intranet, the hospital screens, Instagram and an animated version.

Patient meal tray with a rose and the printed Journée des malades card — Journée des malades 2025: a card and a rose on every patient tray.

A selection from 219 campaigns, Nov 2022 – Jun 2025: Clinical nursing assessment · Recruiting young nurses · Annual and financial report · Oser tous les métiers · Mars Bleu · Octobre Rose · TeamSTEPPS · Nursing nominations “Les Flammes” · Rouge Éclat · CYOCB · EquYlibre · La Bulle · CETAP

One template, a dozen services.

Covers of seven service brochures sharing one template — A shared brochure template that services could reuse: rehabilitation, palliative care, surgery, bariatrics, perinatal care, open days.

Annual report 2023: cover next to six spreads — Annual report 2023: infographics, portraits, a hand-drawn chart of the medical staff, and a map of the 109 communes served.

Wayfinding signage for Orbe hospital — Wayfinding for the Orbe hospital: lift directory and temporary bed unit signs.

Identities for new centres.

CETAP, a centre for abdominal and pelvic floor disorders, and EquYlibre, an integrative medicine centre: two marks I designed to live alongside the eHnv identity.

Opening of the ambYparc outpatient centre, January 2024.

Art direction, hands on.

With experts. Doctors, nurses, researchers, management: I rephrase, get it validated, and move forward.

In the team. Trained an apprentice, supervised interns, directed a sound designer and graphic designers.

Output. A shared library of photography and films, campaign assets, brochure templates and guidelines, giving the team a consistent foundation for everyday communication.

Client: Établissements hospitaliers du Nord vaudois · Photo, video, motion 2D, design

vincent amstutz