CashEssentials · Senior Motion Designer (3D & 2D) · 2019–2020

Six films on why cash still matters in a crisis.

Challenge. Explain complex payment topics, from central banks in disaster management to disease transmission, in six films of 5 to 10 minutes each.

Approach. One reusable library of animated assets, built in Cinema 4D with a 2D cel-shaded look, so six long films could share one visual language and be produced efficiently.

My role. Senior 3D and 2D motion designer, within the art direction of Sebastien Freuler: building the asset library and scene setups, animating the films, and compositing in After Effects.

Result. Six films released between 2019 and 2020, around 319,000 views across the series on YouTube. Episode V, The Cash Cycle in Disasters, won 2nd place in the Cash Promotion category of the 2021 ATMmy International ATM Industry Marketing Awards (ATMIA).

Episode I · Digital money

Episode II · The role of central banks in disaster management

Episode III · Multiplier effects

Episode IV · Pre-paid card payments & settlements

Episode V · The cash cycle in disasters

Episode VI · Cash and disease transmission

Credits

Client: CashEssentials (produced at SICPA)
Art Direction: Sebastien Freuler
Senior Motion Designer (3D & 2D): Vincent Amstutz
Disaster Management Consultant: James Shepherd-Barron