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Six animated films for CashEssentials on the role of cash in crises. Art direction and a reusable 3D asset library kept the series consistent, around 110,000 views.
Challenge. Explain complex payment topics, from central banks in disaster management to disease transmission, in six films of 5 to 10 minutes each.
Idea. One reusable library of animated assets, built in Cinema 4D with a 2D cel-shaded look, so six long films could share one visual language and be produced efficiently.
Execution. I built the assets and scene setups, set the art direction and guided a junior animator through the series. Compositing in After Effects.
Result. Six films delivered, around 110,000 views across the series.