As technology evolves, so must our approach to sustainability.

This project envisions a futuristic smartphone that merges innovation with eco-conscious design.

Through motion and storytelling, the piece depicts a cold, industrial device transforming as nature gradually takes over.

Harsh lighting softens, rigid structures become organic, and technology finds harmony with the environment symbolizing a future where sustainability and innovation coexist.

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Design & Concept

The visual direction plays on contrasts sharp industrial aesthetics transition into organic and fluid forms.

Initially, the smartphone exists in a stark, minimalistic environment, surrounded by floating cold rock formations and hard, artificial lighting.

As the narrative unfolds, the device embarks on a journey through nature, gradually absorbing its essence.

By the end, the once-harsh surroundings become organic, with softened lighting and textures reflecting a newfound symbiosis between technology and the environment.​​​​​​​

RND

This project involved extensive experimentation with materials, lighting dynamics, and procedural simulations to craft a compelling transformation.

The integration of natural elements, from moss-covered surfaces to organic motion patterns, required a delicate balance to ensure realism while maintaining an artistic, cinematic feel.

Gobo lighting shifts from rigid industrial forms to soft, nature-inspired patterns, reinforcing the visual evolution.​​​​​​​

Sound

Sound design plays a crucial role in emphasizing the transition.

As the smartphone moves through nature, organic sounds rustling leaves, flowing water, and soft wind—gradually take over.

By the end, the fusion of technology and nature is complete, represented through a harmonious blend of electronic and natural audio textures.​​​​​​​

Credits:

Creative Direction & Art Direction

Vincent Amstutz

Sound Direction

‍Luigi Iacono

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Thanks !

Let's Work Together

Vincent Amstutz Design

contact@vincentamstutz.ch

Luigi Lacono

shaaakestudio@gmail.com